Leaving a paid plan on TrustRating is designed to be undramatic. You keep everything you paid for until the end of the current billing period, your public profile and every published review stay exactly where they are, and you can come back whenever you like. This guide covers the mechanics: how to cancel, what changes and when, the difference between cancelling and downgrading, and answers to the questions businesses ask most on the way out.
The single most important fact up front: cancelling a subscription never deletes anything. Your company profile, your TrustScore, your reviews, and your replies are part of the public record and are not tied to payment. What ends is access to the paid growth tools.
How to cancel
- Open your company in the business panel and go to Billing & plan.
- If you pay by card, the cancel option lives in the self-service billing portal reached from this page. Cancelling there stops the auto-renewal.
- If you pay by crypto or manual transfer, your plan does not auto-renew by itself — cancelling simply means not renewing. If you have enabled auto-renewal from your TWallet, switch that off on the billing page.
Only the company owner can cancel, for the same reason only the owner can purchase: billing actions belong to the account that owns the company.
Cancellation takes effect at the end of the period you paid for, not immediately. The billing page updates to show the date your access ends, and until that date every paid feature keeps working exactly as before. There is no partial refund for the remaining time — the flip side is that you never lose time you paid for.
What happens when the period ends
At the end of the final paid period, your company moves to the free tier. In practical terms:
- Widgets stop rendering. Embedded review widgets on your website are gated by your plan, so they stop serving once the plan lapses. If widgets matter to your site layout, remove or replace the embed code around your end date — see embedding review widgets for how the embed behaves.
- Review invitations pause at paid scale. Invitation sending is quota-driven by plan, so the generous paid allowances end with the plan. See inviting customers to review for how invitations work tier by tier.
- Plan-gated analytics and AI tools lock. Extended analytics history, AI summaries such as Brand Pulse, API access, and similar capabilities return to their free-tier state.
- Plan perks come off your public profile. Tier badges and any plan-derived featured placement end with the plan.
- Extra team seats stop being covered. If your team is larger than the free tier allows, you will not be able to add seats beyond the free limit.
And just as important, what does not change:
- Your profile stays live with its full review history and TrustScore.
- Published reviews and your replies remain public. Nothing you or your customers wrote is removed.
- You can still reply to new reviews — responding to customers has never required payment.
- Your account, your team's accounts, and your verification status remain intact.
One nuance worth knowing: an explicit cancellation is treated as a decision, not an accident. The grace window that cushions failed payments does not apply to a plan you deliberately cancelled — access simply runs to the end of the paid period and then steps down to free.
Downgrading instead of cancelling
If the problem is price rather than value, a downgrade may fit better than a full exit. A downgrade keeps you on a paid tier with a smaller feature set, and it is scheduled fairly: because you already paid for the current period at the higher tier, the change takes effect when the current period ends, and you keep the higher tier's features until then.
Compare what you would keep on the pricing page before deciding — the difference between tiers is usually quotas and advanced tools rather than the core workflow. And if your invitation volume is the sticking point, check your actual usage on the billing page first; many businesses discover a smaller tier covers their real sending volume comfortably.
Coming back later
Resubscribing is exactly the same as subscribing the first time: open Billing & plan, pick a plan and period, and pay — see choosing and upgrading your plan for the full walkthrough. Everything picks up where it left off:
- Your profile, reviews, and TrustScore never went anywhere, so there is nothing to restore.
- Widgets start serving again once a widget-enabled plan is active — if you left the embed code in place, it simply resumes.
- Your invitation allowance resets with the new plan period.
There is no penalty, waiting period, or re-verification for returning. Businesses routinely pause paid plans over quiet seasons and resubscribe before busy ones.
Refunds
Refund handling is governed by the platform's published terms rather than this help article — the authoritative text lives in the legal hub. As a general orientation: cancellation stops future charges rather than refunding past ones, and access runs to the end of what you paid for. If you believe a specific charge was made in error — a duplicate payment, a charge after you cancelled — contact support with the invoice number; mistaken charges are corrected regardless of the general policy.
Common cancellation questions
"Will my reviews disappear if I stop paying?" No. Reviews belong to the public record, not to your subscription. They stay published, along with your replies, and new customers can keep reviewing you on the free tier.
"Does cancelling remove negative reviews?" No — and neither does subscribing. Moderation follows the same published guidelines for everyone, at every tier, including free. Payment has no influence on review content in either direction.
"I cancelled by mistake — can I undo it?" If the period has not ended yet, simply resubscribe from the billing page; your access has not lapsed, so the new subscription continues seamlessly. If you are unsure of your state, support can confirm it.
"What happens to invitations I already sent?" Invitation links that customers already received keep working — a customer mid-flow is not blocked. What pauses is your ability to send new invitations beyond the free tier's allowance.
"Do I need to remove the widget code from my site?" The widget simply stops serving when the plan lapses, so nothing breaks loudly — but an empty embed slot may leave a visual gap depending on your page layout, so tidying the embed is good housekeeping.
"Can I export my data before leaving?" Your reviews remain publicly visible regardless, and your analytics dashboard is available until the period ends — if you want reports for your records, generate them before your end date.
If anything about your specific situation is unclear — timing, a scheduled change, a payment already in flight — support can see your billing state and give you a precise answer before you commit.