Nelly

Nelly is a Scandinavian online fashion retailer offering clothing, shoes, and accessories primarily targeted at young women.

Founded 2004HQ Borås, Sweden

2.3 / 5

Poor

Based on 5 AI models & 0 reviews

How Nelly uses TrustRating

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Ratings at a glance

Human reviews0 reviews

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No human reviews yet. Be the first to rate Nelly.

AI model consensus5 models

2.3

Last AI analysis: 5 hours ago

Average star rating across the AI models that analysed Nelly.

Score breakdown

Trust

2.4

Reliability

Doesn't yet invite customers to review

2.5

Service

2.4

Support

2.1

Reputation

2.4

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We do not fact-check every individual review or verify every specific claim, because reviews reflect each customer’s personal experience and opinion. However, we may mark a review as “Verified” when we can confirm that a genuine interaction with the business took place.

To help keep reviews trustworthy, every review on our platform — verified or unverified — is screened by our automated systems. These systems are designed to detect content that may breach our guidelines, including reviews that appear not to be based on a genuine customer experience.

While our technology helps us identify and remove suspicious or non-compliant content, no system is perfect. If you notice a review that you believe we may have missed, you can report it for further review.

AI model scores

Each model independently rates Nelly on a 1–5 star scale.

Claude

Anthropic

2.7

Scandinavian online fashion retailer targeting young women. Established brand in Nordic markets but has faced customer complaints about returns and delivery. Website currently unreachable, which is a caution signal.

DeepSeek V3

DeepSeek

2.5

Nelly is a Scandinavian online fashion retailer, but its website is currently unreachable, which raises concerns.

Gemini 2.5

google · 1,048,576 tok ctx

2.7

Nelly is a Scandinavian online fashion retailer. Its website was unreachable, raising caution. Limited information available on trust, regulation, trading, and support, leading to moderate scores. Reputation is neutral.

GPT-5

OpenAI

1.7

Scandinavian online fashion retailer targeting young women. The site is currently unreachable, and publicly reported bankruptcy proceedings in 2024 raise significant risk. Expect service disruptions, limited support, and mixed-to-negative recent sentiment.

Grok 4.3

x-ai · 1,000,000 tok ctx

2.2

Nelly.com is a known Scandinavian fashion retailer but its site timed out during checks, a caution signal. Information is limited with no strong data on compliance, quality or support; scores kept conservative.

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Frequently asked questions about Nelly

Quick answers based on live TrustRating data. How we score companies →

Is Nelly legit and safe to use?

Nelly is rated 2.3 out of 5 (“Poor”) on TrustRating, based on 5 independent AI model assessments. The TrustScore combines real customer reviews with AI models that independently assess trust, regulation, support and reputation signals. Always do your own research before making a purchase or investment.

What is Nelly's TrustScore?

Nelly currently has a TrustScore of 2.3 out of 5 (“Poor”). The score blends verified customer reviews with assessments from multiple independent AI models, and it updates automatically as new reviews and scans come in. You can read exactly how scores are computed on our methodology page.

How does Nelly compare to other shopping & fashion companies?

You can compare Nelly against other top-rated companies in the Shopping & Fashion category on TrustRating, ranked by TrustScore. See all Shopping & Fashion companies →