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Understand how TrustRating protects review quality and handles suspicious activity.
Reviews should be submitted by people describing a genuine experience with the company. Reviews must follow TrustRating’s reviewer guidelines and must not be fake, misleading, abusive, or submitted to manipulate ratings.
A verified review is one where TrustRating has been able to confirm that a genuine interaction or transaction with the business took place. Verification confirms the interaction, but it does not necessarily prove every statement or opinion contained in the review.
No. Both verified and unverified reviews may appear on TrustRating. Every review is screened by automated systems, but only reviews with sufficient evidence of a genuine interaction receive verified status.
No. Reviews describe individual experiences and opinions, so TrustRating does not independently confirm every claim. Automated systems screen reviews for suspicious activity, and human moderators can investigate content that is flagged or reported.
Automated systems look for indicators such as duplicated content, unusual submission patterns, bot-like activity, and possible rating manipulation. Flagged or reported cases may then be examined by human moderators.
A business cannot remove a review simply because it is negative. It may report content that it believes violates TrustRating’s guidelines. The review should only be removed when it breaches platform rules, not because the company disagrees with it.
Use the report option available with the review and select the most relevant reason. The report can then be assessed by TrustRating’s moderation systems and, when necessary, a human reviewer.
A review may be removed or restricted if it appears fake, abusive, misleading, unrelated to a genuine experience, legally problematic, promotional, or otherwise contrary to TrustRating’s guidelines.