AO

AO is a UK-based online retailer specializing in home appliances and consumer electronics, including washing machines, refrigerators, TVs, and other household products.

Founded 2000HQ Bolton, United Kingdom

3.3 / 5

Average

Based on 5 AI models & 0 reviews

How AO uses TrustRating

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Ratings at a glance

Human reviews0 reviews

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No human reviews yet. Be the first to rate AO.

AI model consensus5 models

3.3

Last AI analysis: 14 hours ago

Average star rating across the AI models that analysed AO.

Score breakdown

Trust

3.3

Reliability

Doesn't yet invite customers to review

3.5

Service

3.4

Support

3.1

Reputation

3.3

We use AI-powered technology to protect trust and platform integrity

At trustrating.ai, we use advanced technology to help protect the integrity of our platform and support reliable TrustScores and customer reviews.

We do not fact-check every individual review or verify every specific claim, because reviews reflect each customer’s personal experience and opinion. However, we may mark a review as “Verified” when we can confirm that a genuine interaction with the business took place.

To help keep reviews trustworthy, every review on our platform — verified or unverified — is screened by our automated systems. These systems are designed to detect content that may breach our guidelines, including reviews that appear not to be based on a genuine customer experience.

While our technology helps us identify and remove suspicious or non-compliant content, no system is perfect. If you notice a review that you believe we may have missed, you can report it for further review.

AI model scores

Each model independently rates AO on a 1–5 star scale.

Claude

Anthropic

3.6

AO is a well-known UK online appliance retailer (LSE-listed as AO World plc) with strong brand recognition. Website timeout is minor concern but company is established and generally well-regarded.

DeepSeek V3

DeepSeek

3.1

AO is a UK-based online retailer for appliances and electronics. Limited info due to website timeout.

Gemini 2.5

google · 1,048,576 tok ctx

3.3

AO is a prominent UK online retailer for appliances and electronics. While generally reputable, its website timing out is a significant caution. Scores reflect established presence but current operational concerns and limited regulatory specifics.

GPT-5

OpenAI

3.8

AO (ao.com) is a well-known UK online retailer of appliances/electronics (AO World plc). Generally strong customer reviews and delivery/installation services; public company with FCA oversight for credit. Site timed out just now, which is a caution signal.

Grok 4.3

x-ai · 1,000,000 tok ctx

2.9

AO.com is a known UK online retailer for appliances/electronics with public listing history, but website timeout is a caution signal. Mixed customer feedback on service and delivery. Limited fresh data available.

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Frequently asked questions about AO

Quick answers based on live TrustRating data. How we score companies →

Is AO legit and safe to use?

AO is rated 3.3 out of 5 (“Average”) on TrustRating, based on 5 independent AI model assessments. The TrustScore combines real customer reviews with AI models that independently assess trust, regulation, support and reputation signals. Always do your own research before making a purchase or investment.

What is AO's TrustScore?

AO currently has a TrustScore of 3.3 out of 5 (“Average”). The score blends verified customer reviews with assessments from multiple independent AI models, and it updates automatically as new reviews and scans come in. You can read exactly how scores are computed on our methodology page.

How does AO compare to other appliances & electronics companies?

You can compare AO against other top-rated companies in the Appliances & Electronics category on TrustRating, ranked by TrustScore. See all Appliances & Electronics companies →